Up’n Box : the easy opening and closing label designed for trays
Faced with the environmental emergency, the reduction of packaging waste has become a priority. More and more consumers are choosing green packaging in their daily lives. With this in mind, manufacturers must adapt and offer alternatives to packaging that is too polluting. As far as packaging for trays is concerned, some big brands of the food industry have already removed the lid, in favor of a more qualitative cover.
Etik Ouest proposes an alternative to the lid with its Up’n Box solution. It allows you to open and close your tray as you wish while respecting the preservation of the food.
Etik Ouest presentes its opening and closing system for trays: Up’n Box
Etik Ouest is a French manufacturer, of labels and adhesive solutions for packaging. The company has created, manufactured and applied opening and closing labels for the food industry since 1987. Today, Etik Ouest is recognized as the European specialist of opening and closing systems for packaging.
The preservation of the environment is a value dear to Etik Ouest. Labelled BRC, imprim’vert and FSC, the company work together with the industrialists to help them in their step to go towards more responsible packaging.
Faced with the increasing suppression of lids on trays, Etik Ouest looked for opening and closing solutions to preserve the freshness of food and to find a functionality lost with the lid: opening and closing. The idea was to find a simple and easy to use solution for the consumer.
This is how the Up’n box closure label was born, specially designed to replace the superfluous lid on sealed trays.
Operation of the Up’n Box opening and closing label
What are the advantages of the Up’n box solution?
Ideal for fresh products such as delicatessen salads or dry products, the Up’n Box system offers a wide opening and easy access to the contents. The tray is simply closed by replacing the label that serves as a lid. Simple, easy and practical!
From an industrial point of view, Up’n Box is an economical solution that contributes to the reduction of packaging weight and thus to the contribution to the eco-tax. This opening and closing solution does not modify the production lines and guarantees the preservation and freshness of the contents. To secure the first opening, Etik Ouest offers you tamper evidence to guarantee the integrity of the content. Important, the Up’n Box solution also allows to keep the consumer information on the packaging.
For Etik Ouest, it is important to make known and to explain the environmental benefits of this Up’n Box opening and closing system.
This solution is available in a mono-material version on PP or PET trays or recyclable on cardboard trays with PE film.
Consumers face packaging
Consumers face packaging
The health crisis has changed consumers’ perception of packaging. They have become more demanding and are choosing more virtuous packagings. Today’s consumers are becoming aware of the effects of their consumption behavior and may feel guilty while buying a product whose packaging is harmful to the environment. With this awareness comes a growing demand for more information about packaging to determine what is the best choice for the environment.
French consumers are attentive to the recyclability of packaging but also to its reuse and weight. In 2020, 41% of French people expected more recyclable packaging, 42% less plastic and 25% less packaging. Paper, cardboard and glass are the materials most favored by consumers because they are considered more environmental. In the expectations of tomorrow, the French would like to see compostable packaging to find an ecological alternative to traditional plastic packaging.
With the climate emergency, pressure from public authorities and growing consumer demand, it is essential that manufacturers and industrialists act virtuously on the environmental impact of packaging. It is imperative that they work on materials, their recyclability, reduction of packaging and information to consumers to find the “right packaging”.
We are in the era of change, the awareness must be collective, virtuous and collaborative. Etik Ouest accompanies you on your responsive packaging projects.
Consumers face packaging: the Up’n Box opening and closing solution is recyclable (cardboard tray with PE film).
You want to limit your environmental impact and reduce the weight of your packaging? It is possible with the Up’n Box!
Call Etik Ouest to help you in your environmental approach.
