Agri-Food industry: what are the packaging trends?

As the first showcase of a product, packaging is a brand’s visual identity. It is the element of a product which helps the consumer to remember of it as for the best. A good packaging must capture attention at first glance. When a consumer is shopping, he perceives a multitude of products—up to four products per second!

After shopping, the consumer also analyze the functional and practical aspects of the packaging, which is exactly what Etik Ouest offer with their opening and closing labels for packaging.

Packaging evolves with trends and trade exchanges between civilizations. Each period brings its own set of challenges. Regardless of the material used, containers have existed since there were objects to transport.

The fundamental function of packaging is technical. Indeed, a functional package must primarily contain a product. It must protect it from temperature fluctuations, shocks and has to preserve the quality of the contents.

It was at the beginning of the 20th century that the aesthetics of packaging were brought to the forefront. Until then, packaging had been purely functional, but the growth of industry led to the reconsideration of visuals and container shapes, which became a true commercial argument. Packaging allows manufacturers to communicate information about the product to the consumer, such as the product’s nature, brand and any other details that help to distinguish and highlight the product.

It is within this context that Etik Ouest offer a range of opening and closing labels for packaging. Our opening and closing systems allow differentiation and offer practicity, security, marketing and communication functions, contributing to the overall user experience with its product.

The Up’n Bag solution allows you to open and reseal your packaging easily and without any tools! This easy-to-use opening and closing system works like a wipe label. It allows for a very wide opening, perfect for scooping or pouring your product. All types of openings are possible and the label opens and reseals infinitely! It ensures a functional, high-quality packaging with a custom-made opening and closing label.

The Up’n Moving solution also win you over! This opening and closing label features an adhesive tab that you peel off to create an opening in your packaging. The packaging reseals by folding onto itself—smart!

Turn to the Up’n Maxi reseal label range: the flagship innovation from Etik Ouest. This packaging opening system is extremely easy to use and compatible with many packaging formats.

All these solutions are fully customizable to your brand colors and come in various materials such as PP, PE, PET and even paper.

More than a trend, the reduction of packaging, particularly plastic in our daily lives, is a real challenge. Opening and closing labels for packaging play a crucial role in reducing waste and unnecessary over-packaging. These labels enable easy and repeated opening and closing of packaging. The bag remains hermetically sealed until the product is exhausted. The freshness of the food remains intact.

As a result, over-packaging is no longer necessary, reducing the amount of waste generated during product entire consumption.

Sorting centers prioritize recycling packaging. To avoid any disruption in the recycling process or a decrease in the quality of recycled material, labels must be separated from their packaging during the flotation stage for plastic packaging. For this, labels must have a “washable” adhesive.

Although labels are generally not recycled, the packaging is still considered as recyclable. This is referred to as “label compatibility with recycling.”

In cases the adhesive used for PP or PE labels is not washable, the labels usually do not peel off and cannot be separated from the packaging.

Our Up’n Bag and Up’n Maxi opening and closing systems are evolving for environmental preservation, becoming mono-material opening and closing solutions. This means that the label and packaging are made from the same material. As a result, functional packaging is compatible with recycling. Recycling these PP or PE labels combined with the properties of PP or PE packaging will lead to a reduction in the quality of recyclable material.

Functional paper packaging is increasingly popular due to its more eco-friendly nature, as it is renewable, biodegradable and recyclable. This brings about significant innovation and creativity to design ecological and attractive packaging. Paper packaging also offers sustainable options: manufacturers can opt for recycled or certified papers from responsible, environmentally-friendly sources.

Beyond their CSR commitments, Etik Ouest hold several environmental certifications such as Imprim’vert, FSC or Ecovadis.

Their latest innovations, Up’n Maxi and Up’n Bag Paper are open and close labels fully designed in paper for paper packaging. These systems, integrated into the packaging, contribute to the fractional consumption of the product while ensuring its preservation. These easy opening/closing paper labels are just as well suited for non-food products.

Finally, paper packaging gains functionality! Open, serve, reseal until the product is used up – truly child’s play!