Houla-Hop by Etik Ouest: the innovative solution for powdered, liquid and frozen product packaging

The packaging industry is evolving rapidly in response to environmental demands and consumer needs. Etik Ouest, with its Houla-Hop solution, is positioning itself at the forefront by offering a resealable label to suit to for powdered, liquid and frozen products, marking a significant breakthrough in the sector.

Houla-Hop’s versatility makes it being a major innovation. Designed to address the specific challenges of non-resealable packaging, Houla-Hop provides a secure seal and unmatched ease of resealing for powdered products like flour or sugar, liquids such as detergents and soaps, and frozen goods that require low-temperature storage without the risk of leakage or contamination.

The ease of use of Houla-Hop relies on an ingenious mechanism: simply deploy the tabs on the back of the pouch, fold the top of the pouch, and connect the tabs. It is sealed! This innovative system ensures optimal preservation of products while providing easy handling for consumers, without leaving residues at the bottom of the cupboard.

The Houla-Hop sealing system prevents from any leakage in case of a fall or spill, a key feature for packaging powdered and liquid products, which are often prone to spilling or scattering. For frozen products, this sealing preserves freshness and prevents from moisture intrusion, which is essential to maintain the quality of frozen goods.

Beyond its functionality, Houla-Hop shines with its design that does not alter the aesthetics of the packaging. This resealable label seamlessly integrated into the back of the pouch. Allowing brands to maintain their visual identity while offering a practical innovation.

The modular design of the Houla-Hop solution allows it to be easily adapted to various types of packaging, including Doypack, Flowpack, Quattro Seal and flat-bottom double-fold pouches. The Houla-Hop resealable label comes in paper, polymer (PE, PET), or paper/PE combinations and integrates smoothly into the packaging lines without disrupting production flow, benefiting manufacturers.

The ecological aspect of Houla-Hop is a cornerstone of its development. Made from the same material of its substrate it facilitates recycling and promotes sustainable practices. Its contribution to reducing food waste by prolonging product preservation makes it an ally of sustainable development. In line with global sustainability goals.

Etik Ouest’s Houla-Hop represents a major advancement in packaging for powdered, liquid and frozen products. It reconciles utility and ecology, offering a solution that meets consumer needs while being aligned with environmentally responsible practices.