Adhesive labels: towards packaging maximum optimization

In the packaging industry, adhesive labels are essential for standing out from other brands in competitive markets such as food, cosmetics, and retail. They are omnipresent and play a crucial role in the marketing strategy of companies.

However, the demands for packaging increase in terms of design and durability, leaving relatively limited space for the information to be communicated to the consumer. To address this challenge, clever labels have been designed!

With this in mind, Etik Ouest offers adhesive labels that meet the needs of packaging professionals or industrials through specific printing techniques. These labels stand out for their ability to maximize the use of available space, while enhancing brand image and providing the user with an enriched customer experience.

BRI Labels: A winning marketing solution

Instant discount coupons (BRI) are an effective marketing tool for companies which want to boost their sales. Directly applied on the packaging, these adhesive labels allow consumers to receive an immediate discount at checkout, encouraging impulse purchases. Moreover, BRI labels are particularly appreciated for their practicality: easy to remove at checkout, the promotional actions do not affect the packaging’s aesthetic.

The label consists in two layers. First, the upper part, called the discount coupon, which, once detached, no longer sticks. This part is usually printed on the front with a promotional hook and on the back with the barcode for the discount. The lower part, which remains on the packaging, is transparent to maintain its original appearance.

BRI labels boost sales and do not alter packaging.

As a packaging professional, this label allows you to:

• Stimulate product sales with attractive discounts,
• Strengthen your relationship with customers through advantageous communication,
• Easily integrate the label without modifying your existing packaging,
• Maintain a sleek and attractive packaging design, in line with your brand’s image.

Front/back printed labels: maximizing space

Front/back printed labels are a particularly clever solution to maximize print space while reducing the label size. By optimizing space through front/back printing, the label size decreases, resulting in less material usage, a minimized environmental impact, and cost savings!

These adhesive labels perfectly suit to transparent packaging such as glass or plastic bottles, jars, and or boxes. Indeed, additional information can be placed on the back of the label: ingredients, nutritional values, mandatory mentions, brand information (certifications, labels), games (customer loyalty). At Etik Ouest, your front/back printed labels are custom designed according to your specifications to meet your expectations and packaging requirements.

Labels printed on both sides are suitable for transparent packaging.

Conclusion

The packaging industry is constantly evolving, with increasingly strict criteria, especially in terms of sustainability, practicality, durability, aesthetics and cost. Adhesive labels, such as BRI labels and front/back printed labels, are a real asset for manufacturers look to ensure their packaging are relevant and meet any while fully customize who requirements. By using adhesive labels on your packaging, and with complete customization. You can address consumer expectations and concerns while minimizing your environmental impact.
Looking for optimizing your packaging? Etik Ouest conceive and manufacture custom BRI labels and front/back printed labels tailored to your project. Contact us!

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